
brand identity / art direction / logo + collateral design
Collaboration with Ella Waddell
New Awakening is a nonprofit organization based in Birmingham, AL who specializes in women’s recovery. In this system, we got the honor of redesigning their brand to better suit their identity and goals, while remaining true to the core of who they are. We updated their typeface, logo, and overall brand guide and built out extensive collateral to actualize this organization into a fully fledged identity, ready to cement itself as a mainstay in the community.
adobe illustrator, photoshop, indesign

